Stop being confused about AB tests & run twice as many

AB testing is confusing, uncertain and hard to explain. It is also the scientific edge of product and marketing work and should be accessible to everyone.

The confusion with AB tests largely comes from the jargon and the calculators. They're either aimed at amateurs or academic data scientists. We need powerful tools for the rest of us. Understandable, explorable, action orientated and shareable.

I'm building a suite of free tools to achieve this.